Key word Selection & Analysis

Success of any online business totally depends on the traffic of the website which is representing their business. It also depends on the conversion rate (convert visitor to customer). As we all know, most of the traffic comes through search engine like google, yahoo, msn, altavista and etc. If you want to bring traffic by search engine then your selected keywords or phrase should be more effective and direct traffic generator.

There are so many keyword selection tool are available to choose the right keyword like overture, digital point, word tracker and etc. Some seo tools are free or paid. Analyze the competitors website how they use keywords into the website and which keywords are mostly prefer them. You should also make a list of keywords of your research and finally choose the appreciate keywords which are too close to your business theme and searchable by the most of the user.

Search engine have their own algorithm to rank the website into the serps (search engine result pages) and give the value of the web page. Keyword prominence is one of the main factors to achieve the high ranking in the major search engine. How prominent keywords are within a web page is keyword prominence. You should set your most effective keyword at the top or bottom portion of the website, start of a web page, sentence, TITLE or META tag.

On Page Optimization

If you want to optimize your Website and to gain more revenue from your site then you need to make your site search engine friendly to get the better ranking in the major search engine. On Page optimization may be the main key of the whole process of seo. Without doing on page seo work on your website, you can not get high ranking and take more advantage from seo work. On Page Optimization may be the foundation of your seo work for your site.

Main factors of On Page SEO are categorized into two part "web page layout factors" and "Site structure factors"

Web Page Layout Factors:

• Fresh and Unique content may help to get the top ranking in the search engine. All major search engine favors new content and optimum page size should be 500-3000 words.
• Keyword distribution on a web page may be helpful to gain top result in search engine listing. You can use one key word 3 to 4 times on a page and keyword phrases should be used several times but separately in a meaning full format into the text.
• Keyword page density is not measured by most of search engine but still some all search engines activate their Spam filter if density is higher. 5 to 7 % is the optimum value for key word density.
• Keyword prominence is considered to make your site search engine friendly. Keywords in upper portion of web page will give more significant for ranking by search engine.
• Search engine pay attention the text formatting also in the web page. We recommend you for using h1 and h2 tags for heading and use strong tag for keyword not for entire line.
• Titletag is most important tag by seo point of view because this is the first information about your site that user see. Link to your website in search results will contain text derived from title tag. So you should use keyword in title tag and try to make this attractive and informative.
• Interlinking to your sites will slightly increase your page rank and ranking.
• Use keywords in the attributes of images. text of alt attribute will be display when browser fail to download the image.
• Description Meta tag - Most of the search engine show the information in the search engine results from this tags so make it more attractive and informative for user.
• Keywords Meta tag is rarely used by search engine but keep those keywords in this tag, which are used for that particular page.

Site structure Factors:

• More pages will increase visibility to your website in the search engine. Search engine favors the site which are being
• Constantly updated. Publishing news, press releases and articles on to your site can help to gain good ranking.
• Site which has navigation menu use keywords in menu links. This will give additional seo significance.
• Use keywords in the page name of your site will give extra benefits to your site.
• Always try to avoid subdirectories if possible.
• Don't try to optimize one page for 5 to 10 keywords at once. it will not produce good result.
• Home page must be properly optimized and good ranking as compare to inner pages. it will bring 30 to 40 % traffic of the total traffic.