Key word Selection & Analysis

Success of any online business totally depends on the traffic of the website which is representing their business. It also depends on the conversion rate (convert visitor to customer). As we all know, most of the traffic comes through search engine like google, yahoo, msn, altavista and etc. If you want to bring traffic by search engine then your selected keywords or phrase should be more effective and direct traffic generator.

There are so many keyword selection tool are available to choose the right keyword like overture, digital point, word tracker and etc. Some seo tools are free or paid. Analyze the competitors website how they use keywords into the website and which keywords are mostly prefer them. You should also make a list of keywords of your research and finally choose the appreciate keywords which are too close to your business theme and searchable by the most of the user.

Search engine have their own algorithm to rank the website into the serps (search engine result pages) and give the value of the web page. Keyword prominence is one of the main factors to achieve the high ranking in the major search engine. How prominent keywords are within a web page is keyword prominence. You should set your most effective keyword at the top or bottom portion of the website, start of a web page, sentence, TITLE or META tag.